Ignite Energy Drink

Perkup came to us with an AI-generated concept featuring a detailed Alaskan landscape. While the client was inspired by the northern lights, the busy design competed with the logo and didn’t have the visual impact needed for beverage branding. We suggested a simplified direction that would let Ignite take center stage while keeping the northern lights vibe they loved.

We created a dreamy take on the northern lights, grounding the design with a dark silhouette of Denali’s peak. Soft gradients play against oversized, chunky typography, putting the logo front and center. The result is an energetic, unconventional can that celebrates Alaska’s iconic landscape.