Red Rock Tileworks

Red Rock Tileworks had outgrown its Squarespace website, both visually and functionally. With more than 25,000 SKUs and no direct online sales, they needed a platform that could support their growing business without sacrificing personality. We migrated their catalog to Shopify, refreshed their brand identity, and designed a custom ecommerce website featuring bold retro typography, geometric patterns, playful illustrations, and a warm, earthy color palette.

Behind the colorful design is a website built to handle some serious complexity. We developed a custom tile calculator to simplify ordering, plus dynamic content features that let the team update the site without needing to edit individual pages. The refreshed logo incorporates a clever nod to tiles, while a library of custom illustrations brings consistency across the website, packaging, and marketing materials. The result is a distinctive shopping experience that celebrates Red Rock’s craftsmanship while making a complex catalog easier to navigate and manage.