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We built Morning Grind’s brand strategy and identity from the ground up, including packaging for their coffee bag line. Justin’s original logo, a mountain icon, blended in with every other coffee brand on the shelf. We needed something that captured persistence, not just power.
So we skipped the expected bears and wolves and went with a cape buffalo, one of the most tenacious animals on the planet, known for refusing to back down. Sharp, angular lines gave the mark structure and strength, and the horns were shaped to echo flexing arms, strength and discipline without spelling it out.
It’s possible for you. It’s time to grow up your brand so you can grow your business.
Let’s Do This