Cellar Door Coffee Co.

Cellar Door Coffee Co. is a coffee house located in Garrettsville, OH. Our client, Whitney, had been in business for a while but had never explored branding. She didn’t even have a sign outside! After her customers begged her for merch, she came to us for a brand they couldn’t resist. Because Cellar Door is located in an old feed mill and a very small town, Whitney wanted something to represent discovery. She wanted people to feel like they has just discovered the best hidden gem. Through the brand strategy process we realized something steampunk inspired would be a good fit for the brand and combined it with a bit of curiosity and oddities. We created a hand drawn wordmark for the logo to give the brand a classic feel and created a collection of custom coffee related icons that she could use throughout the brand. We compiled the icons into a custom pattern that lets the customer explore and uncover little surprises everywhere it appears.