The archive

How a Brand Strategist Can Help Your Brand Have the Most Impact

Have you ever wondered what brand strategy is or if you really need it? This article breaks it all down for you!

Mastering Consistent Branding Across Social Media: A Guide for Businesses

Finally, a clear answer on exactly HOW to create consistency within your brand.

Marketing

SEO For Ecommerce: How to Write an SEO Case Study for an Ecommerce Business

Guest author and SEO expert, Brittany Herbert, gives advice to ecommerce business owners about how to utilize SEO for ecommerce through the power of blogs and case studies to drive more traffic to their website and convert browsers into buyers.

Websites

7 Common Website Mistakes I See When I Perform A Brand Audit

Are you making any of these common mistakes on your website?

Marketing

5 things to do in June to get ready for holiday media placements

The holidays are closer than you think! Here are five things you can do now to help secure media placements for your products this holiday season.

Boutique Agency vs Full Service Agency: Which is right for you?

Have you ever wondered what a boutique creative agency is or what the benefits might to hiring one? Here are 5 things that make a boutique agency a great choice for your next branding project.

Branding Refresh vs Branding Redesign: What's the Difference and How to Know Which You Need

Branding refresh or branding redesign? When you're considering a brand refresh or rebrand, it's important to understand the difference between the two and how they impact your business.

14 Creative Ways To Attract Customers Using Consumer Psychology

A crash course in 14 key principles of consumer psychology and examples of how you can implement them in your business.

An Introduction to Consumer Psychology and The Factors Influencing Consumer Buying Behavior

Everything you ever wanted to know about consumer psychology how it can impact to your business.

5 Things To Do When Sales Are Low

Slow seasons can feel really discouraging, but they can actually be a gift to get things done that will advance your business. Read on to find out how to leverage your slow seasons.

How to Plan Your Marketing, Connect with Customers, and Boost Product Sales

If you've ever wished for a marketing calendar that's *actually*, you can stop looking. The Mother of All Marketing Calendars is what you need.

3 Lessons Small Businesses Can Learn From The Collapse of Bed Bath & Beyond

There is no such thing as being too big or too established to fail. And there are lessons to be learned in every bankruptcy so you can make sure it doesn't happen to you.

The One Thing You Need In Your Business for Success And How To Achieve It

There's one thing every single business needs in order to achieve success.

Websites

Tips to Increase Conversion and Reduce Abandoned Cart Rate

If your abandoned cart rate makes you feel like you're fighting an uphill battle, it's because you are. Read on to get insight into why people abandon their cart and how to fix it.

How to find a branding expert you can trust

"Do I need to pick a designer who is an expert in my industry?" It's a common question we get asked. Read on for our answer.

Decoding Social Media Algorithms and Analytics for Business Owners

It's not always about saves and shares when you're playing by other people's rules.

4 important policies your business needs and how they can improve your relationship with your customers

Policies are the less-fun part of creating your website but you'll be glad you have them.

How to know when it's time to grow your business off Etsy

Etsy is great when you're starting out, but what happens when you start feeling like it's holding you back?

General

Is Trying to Save Actually Costing You?

That time I turned myself into an Oompa Loompa and what it taught me about trying to save money.

6 Signs It's Time To Refresh Your Brand

If you're feeling and of these six symptoms, it's a sign it might be time to rebrand.

Websites

The Best Website Platform for Your Online Store

If you've ever asked yourself "What is the best website platform for my online store?" then this post is for you. We're breaking down the pros and cons of the most popular e-commerce platforms.

3 Red Flags That Will Cost You A Sale And How to Avoid Them in Your Brand

I'm breaking down 3 reg flags I got while shopping online with a company I hadn't heard of and telling you how you can avoid those flags in your business.

Leveraging The Lipstick Effect in Your Small Business During Times of Recession

Recession doesn't have to spell disaster for your business. Learn about The Lipstick Effect and 3 ways you can leverage it in your small business to keep the sales coming in during tight economic times.

A Lesson on the Value of a Brand and the Influence of Trucker Hats

If you lived through the early aughts and remember the Simple Life era, then this post is exactly what you need to take the fashion mistakes you made in your teens and turn it into a business lesson to make your grown self more money.

What is Brand Strategy and why does it matter?

A perfect example of what brand strategy is and why it's important from Schitt's Creek's own, lovable David Rose.

A Lesson From Disney On Creating An Unforgettable Brand Experience

Infuse these lessons into your business for an unforgetting brand experience that will keep your customers coming back for more.

3 Things Holding You Back From Growing Your Business

Growing a business starts with a lot of DIY. But what happens when the business starts to grow beyond what you can DIY?

How to get unstuck in your business

Have you ever felt like you’re spinning your wheels as fast as you can but you’re not really going anywhere? Read about one unexpected way we got unstuck that you can use in your own business.

The Secrets To A Perfect Brand Palette

Besides your logo, color is one of the most recognizable pieces of your brand. Have you seen those games where you have to guess the brand based just on the color? It sounds difficult until you try it and realize it's easier than you think.

Investing In Your Brand So You Can Make More Money

There's something I hear a lot that I’ve never been brave enough to tackle head on…. until now. It’s a common question: “Why is branding so expensive? Can’t I get the same thing from Fiverr?”

The Secret To Finding Clarity Is Taking Action In Chaos

Do you ever have those days where you feel a little aimless and a cloud of ambiguous overwhelm looms above your head?

What’s the difference between a logo and a brand?

One of the most common misconceptions about branding is that it begins and ends with your logo. Many small business owners create a logo themselves when they’re first starting out and then find themselves wildly frustrated a few years down the line.

Applying Hallmark Christmas Movie Psychology To Your Brand

Personally, I’ve never been much of a Hallmark Christmas movie fan (I’m more of a Four Christmases, or Daddy’s Home 2 kind of girl), but majority of people would disagree with me. In fact, it was reported in 2019 that over 85 million people watched at least one Hallmark Christmas Movie